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Trent Creative
DEFINE YOUR BRAND FIRST—BRAND STRATEGY IS MORE THAN A CATCH PHRASE

It’s common for businesses to try and focus on many things simultaneously once they have a business plan: things like sales, getting a website, keeping current customers happy and prospecting for new ones. This can and does work, it is in fact critical for growth, but to maximize the return on all those efforts, you have to have a solid brand strategy for customers to connect with.

Trent Creative

Hello, my name is Olivia and I’m a senior at Western Michigan University studying graphic design. My schooling has taught me very well in that area, however, there are some aspects surrounding the creative process that I wanted to explore. Coming to Trent Creative I hoped to learn more about the business, branding, and marketing side of graphic design. At the end of this experience, I can say with confidence that my goals were met.

Trent Creative

I wanted my internship experience for my last semester of high school to finish with a bang and I was able to get this wonderful opportunity and was lucky enough to be placed in an amazing company called Trent Creative. On my first day, I was so nervous, that I got lost on my way to the interview. I didn't know what to expect when I walked in on my first day but I was welcomed with open arms and set to work. I had expected everyone to be intimidating.

Trent Creative
25 LESSONS LEARNED IN 25 YEARS

Confessions of an Accidental Entrepreneur

After 25 years in business, I decided to share what I learned by writing a series on the lessons that I felt deemed themselves worthy of the top 25 I have learned. This is the first in the series.

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