More than pushing pixels
Let's face it, we are hired to increase sales, attendance to an event or create new branded identities that never existed until we bring them to life. We believe that good design is an essential component of effective communication but we also know that without a strategy or a marketing plan, it could fail.
Our clients' success is proof that the message, the audience, the execution and the method of delivery is needed to gain results that go from "that worked well," to "that was amazing and helped us achieve our goals."
The interplay between good design and a well-devised strategy improves and enhances human interaction and has the power to create moments that are both memorable and moving. This perfect interplay of art and marketing catches the eye and compels the heart by revealing the extraordinary in the everyday and providing a framework for revelation.
That's why good design with messages that matter are in everything we do or what we call the strategic design process.
Be Strategic
Your brand is what sets you apart from your competition and makes you rise above the sea of other companies. It's that special something that makes you stand out as extraordinary. We have the expertise to help you discover that brand, align it with a business strategy, and successfully communicate it to the world. Trent Creative has a proven track record in driving results through our brand development process.
Be Bold
Print is where we cut our teeth in graphic design and it continues to be an integral part of many successful multi-channel marketing campaigns. We know that print can still take you where you need to go. We bring your brand to life through printed media that is memorable, engaging and on target that helps you rise above your competition. On paper, through color, words, texture, and graphics — we create vivid experiences that make emotional connections, create relationships and trigger positive reactions.
Be Fluid
Is your brand and your website effective in bringing you business? Is it outdated? Are you embarrassed to send people to your website? And last but not least; do you find that your website does not reflect the level of professionalism that your company has attained?
Be Everywhere
An integrated multi-channel approach is the most effective way to reach your target audiences but public relations and social media, if handled strategically, are efficient ways to tell your story, engage your audience and increase sales and awareness. It helps place you as a thought leader in your industry. From social media plans to public relations to website content marketing, Trent Creative takes your online marketing to the next level. Our team includes social media specialists and is adwords certified. We have created successful multi-channel campaigns for an incredibly diverse clientbase including Parts Galore, the Community Foundation of Greater Rochester and John Foster Luxury Real Estate.
Be Dynamic
Life exists in motion. Why stand still when you could be out seeing new sights and finding new adventures? Statistics show that adding videos to websites increase ecommerce sales, search engine rankings, and branding. A professional video can convey information in a way that regular print and static photos just cannot. When it comes to engagement, online video is 5.33 times more effective than text alone. People love to watch more than they like to read. Trent Creative makes videos that are high quality, engaging and effective.
Be Unexpected
Human beings gravitate toward the different and the new and guerilla marketing, if done well, can acheive that. It moves the mind out of the forced indifference. Trent Creative has received two national awards for using this technique with Art X Detroit 2011 and 2013. It can be used effectively for events and for small to medium sized businesses to promote their products or services in an unconventional way. This involves high energy and imagination with a focus on grasping the attention of the public at a more personal and memorable level.
Every start-up company needs a professional image based on brand strategy best practices and needs to differentiate themselves from their competitors. Trent Creative has worked with many entrepreneurs and has perfected a methodology that is both efficient, affordable and has jump-started many new businesses to success.
Is your next project lurking around the corner? Let's connect and kickstart some ideas!